Ric Bixter’s Elastic Bands

elastic1 elastic2 elastic3 elastic4 elastic6

 

The brief:

Go into a pound shop and pick a seemingly uninteresting object and rebrand it, increasing the value and interest. I designed an elastic band box that looks as if it is being squeezed in by the bands. The stronger the band, the more the boxes are squeezed.

 

LINK!

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