Upside-Down Ads Reveal The Subtlety Of Depression

DkiM2DC (1)Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.

However, when the ad is inverted, a sadder, more depressing message is revealed.
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2 Responses to Upside-Down Ads Reveal The Subtlety Of Depression

  1. karmami says:

    Very good analysis

  2. georgianna13 says:

    wow thank you for sharing this, this is really clever and interesting 🙂

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