BBDO Brazil took six months to research and then animate this one-minute film composed solely of Getty stock images turned into this stop motion time-lapse composed entirely of unrelated stock images:
Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.
And here we were thinking that stock images could only be used for collections of Men Laughing Alone With Fruit Salad.